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Old April 26th, 2008, 04:10 PM
Todd Allcock
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Default Incentive (Specials) for new signups?


"dBc" <not_necessary@thanks.com> wrote in message
news:VpAQj.43$oJ4.3016751@petpeeve.ziplink.net...
> Greetings..
>
> Last year a couple of times during the year T-Mobile offered
> 1,500 straight minutes for $39.99/mo. Later, they offered 1,000
> minutes + nights and weekends for the same rate. It appears that
> in spite of the saturation factor in the U.S., prices (at least
> in the meantime) have gone up.


How so? T-Mobile has offered the same non-promotional plans ($39.99 for
1000 anytime or 600 anytime + N&W) for a long time now.

While the "specials" aren't currently offered, that's the nature of
"specials." If they offered them perpetually, they wouldn't be, well,
"special" anymore would they?

> It should be interesting to see
> how much longer before those specials will offered again in order
> to lasso folks into 2-year contractual commitments..


I suspect it depends if T-Mo decides they "need" a boost in signups. The
specials are good for attracting new customers, but bad for ARPU (Average
Revenue Per User) since they tend to drag existing customers with higher
rates (i.e. the $49 for 1000+N&W plan) down to the $39.99 price point.


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