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Old April 26th, 2008, 07:51 PM
dBc
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Default Incentive (Specials) for new signups?

Greetings Todd..

Regarding:
"How so? T-Mobile has offered the same non-promotional plans
($39.99 for 1000 anytime or 600 anytime + N&W) for a long time
now.

Take a closer look.. Does the 1,000 minute plan that you mention
above include nights and weekends? No.. No longer..

"While the "specials" aren't currently offered, that's the nature
of "specials." If they offered them perpetually, they wouldn't
be, well, "special" anymore would they?"

True, but those two specials haven't been offered this year -
yet. No doubt, as the marketing group crunch the numbers for the
U.S. market, they will have input on what and when, if any,
"specials" should be offered.

"I suspect it depends if T-Mo decides they "need" a boost in
signups. The specials are good for attracting new customers, but
bad for ARPU (Average Revenue Per User) since they tend to drag
existing customers with higher rates (i.e. the $49 for 1000+N&W
plan) down to the $39.99 price point."

Agreed, which is a great "deal" for the consumer that signs up
during that time. Since it seems that nearly everyone out the
public has a cell phone these days, the cellular companies are
going to have to offer incentives to lure folks over to their
company OR get what small percentage of the remaining population
there is to take the plunge and sign up. Now I state this amidst
this economy going through recessionary times where many folks
that have been affected are doing everything possible to curb
those monthly bills, not increase them. Time will tell as we head
into the summer months.

Cheers,
Mr. Mentor

Sure not very many posters to the forum here at this time!



"Todd Allcock" <elecconnec@AmericaOnLine.com> wrote in message
news:fuvtog$r5d$1@aioe.org...
|
| "dBc" <not_necessary@thanks.com> wrote in message
| news:VpAQj.43$oJ4.3016751@petpeeve.ziplink.net...
| > Greetings..
| >
| > Last year a couple of times during the year T-Mobile offered
| > 1,500 straight minutes for $39.99/mo. Later, they offered
1,000
| > minutes + nights and weekends for the same rate. It appears
that
| > in spite of the saturation factor in the U.S., prices (at
least
| > in the meantime) have gone up.
|
| How so? T-Mobile has offered the same non-promotional plans
($39.99 for
| 1000 anytime or 600 anytime + N&W) for a long time now.
|
| While the "specials" aren't currently offered, that's the
nature of
| "specials." If they offered them perpetually, they wouldn't
be, well,
| "special" anymore would they?
|
| > It should be interesting to see
| > how much longer before those specials will offered again in
order
| > to lasso folks into 2-year contractual commitments..
|
| I suspect it depends if T-Mo decides they "need" a boost in
signups. The
| specials are good for attracting new customers, but bad for
ARPU (Average
| Revenue Per User) since they tend to drag existing customers
with higher
| rates (i.e. the $49 for 1000+N&W plan) down to the $39.99 price
point.
|
|


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