Todd Allcock wrote:
> At 11 May 2008 06:49:00 -0700 SMS wrote:
>
>>> Can we at least agree that your above stated reason for their churn is
>>> your _opinion_ rather than any independently documented evidence?
>> No, but if it makes you happy, we can say that it's _one_ of the reasons
>> for their high churn.
>
>
> Then I have to play the "Navas card": cite, please? Point to ANY evidence
> coverage is a leading cause of their churn.

"http://tinyurl.com/5mprh8" among many others.

But no, I can't prove that T-Mobile's reasons for churn are not
different than the research indicates for carriers in general. In fact,
if they did a study that broke down reasons for churn by carrier I'd
expect T-Mobile to have a higher percentage of customers that left due
to coverage issues than with the other carriers.

Think about why everyone doesn't switch to T-Mobile? It's not handset
selection (other than perhaps the lack of the iPhone without unlocking).
It could be the lack of 3G, but relatively few subscribers are using 3G
anyway. It's not cost, as they offer the lowest cost price/minute. It's
not the customer service, which by all accounts is the best in the industry.

The same reason people don't go to T-Mobile in the first place, is the
reason they leave. It's the network. Yes, they are trying to improve it,
but they aren't spending like crazy to achieve a marginal increase in
coverage. They're content in their niche.