Last year a couple of times during the year T-Mobile offered
1,500 straight minutes for $39.99/mo. Later, they offered 1,000
minutes + nights and weekends for the same rate. It appears that
in spite of the saturation factor in the U.S., prices (at least
in the meantime) have gone up. It should be interesting to see
how much longer before those specials will offered again in order
to lasso folks into 2-year contractual commitments..
"dBc" <not_necessary@thanks.com> wrote in message
news:VpAQj.43$oJ4.3016751@petpeeve.ziplink.net...
> Greetings..
>
> Last year a couple of times during the year T-Mobile offered
> 1,500 straight minutes for $39.99/mo. Later, they offered 1,000
> minutes + nights and weekends for the same rate. It appears that
> in spite of the saturation factor in the U.S., prices (at least
> in the meantime) have gone up.
How so? T-Mobile has offered the same non-promotional plans ($39.99 for
1000 anytime or 600 anytime + N&W) for a long time now.
While the "specials" aren't currently offered, that's the nature of
"specials." If they offered them perpetually, they wouldn't be, well,
"special" anymore would they?
> It should be interesting to see
> how much longer before those specials will offered again in order
> to lasso folks into 2-year contractual commitments..
I suspect it depends if T-Mo decides they "need" a boost in signups. The
specials are good for attracting new customers, but bad for ARPU (Average
Revenue Per User) since they tend to drag existing customers with higher
rates (i.e. the $49 for 1000+N&W plan) down to the $39.99 price point.
Regarding:
"How so? T-Mobile has offered the same non-promotional plans
($39.99 for 1000 anytime or 600 anytime + N&W) for a long time
now.
Take a closer look.. Does the 1,000 minute plan that you mention
above include nights and weekends? No.. No longer..
"While the "specials" aren't currently offered, that's the nature
of "specials." If they offered them perpetually, they wouldn't
be, well, "special" anymore would they?"
True, but those two specials haven't been offered this year -
yet. No doubt, as the marketing group crunch the numbers for the
U.S. market, they will have input on what and when, if any,
"specials" should be offered.
"I suspect it depends if T-Mo decides they "need" a boost in
signups. The specials are good for attracting new customers, but
bad for ARPU (Average Revenue Per User) since they tend to drag
existing customers with higher rates (i.e. the $49 for 1000+N&W
plan) down to the $39.99 price point."
Agreed, which is a great "deal" for the consumer that signs up
during that time. Since it seems that nearly everyone out the
public has a cell phone these days, the cellular companies are
going to have to offer incentives to lure folks over to their
company OR get what small percentage of the remaining population
there is to take the plunge and sign up. Now I state this amidst
this economy going through recessionary times where many folks
that have been affected are doing everything possible to curb
those monthly bills, not increase them. Time will tell as we head
into the summer months.
Cheers,
Mr. Mentor
Sure not very many posters to the forum here at this time!
"Todd Allcock" <elecconnec@AmericaOnLine.com> wrote in message
news:fuvtog$r5d$1@aioe.org...
|
| "dBc" <not_necessary@thanks.com> wrote in message
| news:VpAQj.43$oJ4.3016751@petpeeve.ziplink.net...
| > Greetings..
| >
| > Last year a couple of times during the year T-Mobile offered
| > 1,500 straight minutes for $39.99/mo. Later, they offered
1,000
| > minutes + nights and weekends for the same rate. It appears
that
| > in spite of the saturation factor in the U.S., prices (at
least
| > in the meantime) have gone up.
|
| How so? T-Mobile has offered the same non-promotional plans
($39.99 for
| 1000 anytime or 600 anytime + N&W) for a long time now.
|
| While the "specials" aren't currently offered, that's the
nature of
| "specials." If they offered them perpetually, they wouldn't
be, well,
| "special" anymore would they?
|
| > It should be interesting to see
| > how much longer before those specials will offered again in
order
| > to lasso folks into 2-year contractual commitments..
|
| I suspect it depends if T-Mo decides they "need" a boost in
signups. The
| specials are good for attracting new customers, but bad for
ARPU (Average
| Revenue Per User) since they tend to drag existing customers
with higher
| rates (i.e. the $49 for 1000+N&W plan) down to the $39.99 price
point.
|
|
dBc wrote:
> Greetings Todd..
>
> Regarding:
> "How so? T-Mobile has offered the same non-promotional plans
> ($39.99 for 1000 anytime or 600 anytime + N&W) for a long time
> now.
>
snip> Agreed, which is a great "deal" for the consumer that signs up
> during that time. Since it seems that nearly everyone out the
> public has a cell phone these days, the cellular companies are
> going to have to offer incentives to lure folks over to their
> company OR get what small percentage of the remaining population
> there is to take the plunge and sign up. Now I state this amidst
> this economy going through recessionary times where many folks
> that have been affected are doing everything possible to curb
> those monthly bills, not increase them. Time will tell as we head
> into the summer months.
>
> Cheers
> Mr. Mentor
>
> Sure not very many posters to the forum here at this time!
The recession will take a toll on the phone industry but I don't think
it will be the mobile carriers who feel it most. In fact, they may get
an uptick as people drop their home phone wired service in favor of the
new unlimited cell plans. The old phone company model of running a pair
to every phone is just too expensive to adequately compete with cable
and mobile services.
Incentive (Specials) for new signups?
Linear Mode
