On Aug 13, 8:35*am, Ron <ron.cliff...@peoplepc.com> wrote:
> *Starting September 7.
>
> http://online.wsj.com/article/SB1218...?mod=googlenew....
LA Times Reporter added the following details...
Even now, AT&T says there is a seven- to 10-day wait for people who
order an iPhone 3G from its stores. Apple's website advises potential
iPhone buyers to check the site after 9 p.m. to see whether their
Apple store has phones.
The shortages arose because Apple underestimated demand, analysts
said.
Julie Hawkins, 41, wanted to buy an iPhone for a friend last week at
the Apple store in Northridge, but lines snaked out the door. When she
walked by later, the store had posted a sign saying it was out of
iPhones.
But Wednesday, Hawkins, a creative director at a shoe company, tried
again and her friend was able to buy the phone at the Beverly Center,
which had bins full of the black-and-white iPhone boxes. "I'm
surprised they have so many here," she said.
Best Buy, which has experience with hot items such as video game
consoles, isn't worried about iPhone shortages, spokesman Jeff Dudash
said.
"With a popular item, demand will exceed supply," he said. "We've
talked to Apple. We've been told we will have product on our shelves
on Sept. 7. We'll do the best we can do."
Until recently, Best Buy wasn't a place most people went for a
cellphone. Selection was limited, and the same store clerk gave advice
on the new Justin Timberlake CD and a cellphone purchase, Dudash
acknowledged.
"Customers hated that," he said.
Two years ago, Richfield, Minn.-based Best Buy partnered with
Britain's CarPhone Warehouse to expand its cellphone category and
created a store within a store called Best Buy Mobile. Its staff now
receives at least 40 hours of training, and every Best Buy store has
about 95 handsets for sale on as many as nine carriers, Dudash said.
In the last year, the retailer sold 3.6% of all mobile phones in the
U.S., up from less than 2% last year. Its goal is to capture 10% of
the U.S. market in the next several years, Dudash said.
Clearly, Best Buy is hoping that by adding the iPhone to its lineup,
it will reach its goal.
Best Buy shares gained 47 cents to $45.38. Apple rose $2.57 to $179.30.