iPhone Big Hit in Britain - Telcom O2 thrilled
British iPhone users love their data
Today, December 28, 2007, 6 hours ago | Mike Schramm
Insanely Great Mac has the breakdown on a meeting between O2
(purveyors of the iPhone in Britain) and Mr. Jobs from the UK's
Financial Times, and it seems iPhone users across the pond can't get
enough data. Over 60% of iPhone users use over 25mb/month of data,
while only 1.8% of non-iPhone users on O2 go over that mark. That's a
lot of data downloading.
It's probably not a surprise, then, that about 60% of iPhone buyers
are also new to O2, which, in my estimation, means that people who
switched for the iPhone also switched from a non-data cellphone, and
are making up for the difference. We talked on the Talkcast a little
while ago about how the iPhone isn't necessarily stealing the
"business smartphone" audience away from brands like Blackberry-- it's
actually attracting new smartphone users completely. And there are a
lot of them-- O2 is looking to sell 200,000 iPhones in Britain by the
end of January, and they say that despite Apple's cut of the profits,
they're making money on every one.
Finally, we get almost-but-not-quite-final confirmation that the 3G
iPhone is due next year, and that O2 will very likely carry it. Which
isn't really a surprise-- seems like things are going pretty well for
O2 and Apple in GB, and so it's hard to see either one of them
breaking up a good thing.
Is it true that an executive at Verizon may hang himself in disgrace
for turning down Apple? Oh wait; that is Japanese business culture.
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