Well I'll Be...iPhone its 'fastest selling' device ever in UK
At 01 Mar 2008 17:11:03 -0800 4phun wrote:
> O2: iPhone its 'fastest selling' device ever in UK
>
> By Charles Starrett
> Contributing Editor
> Published: Thursday, February 28, 2008
> News Category: iPhone
>
> Reporting its fourth quarter financial results, O2 has said that the
> iPhone is the fastest selling device it's ever had in the UK. "In the
> UK, we outperformed the market again, posting like for like revenue
> growth of 9.5% for the year, above the top end of our guidance range,"
> said Matthew Key, CEO of Telefonica Europe. "The UK added 483,000 net
> customers in the quarter including 276,000 on contract, the highest
> number ever, helped by sales of the iPhone, the fastest selling device
> that we have ever had in the UK." The iPhone launched in the UK on
> November 9, 2007; the company this morning revealed that it will begin
> offering the iPhone in Ireland on March 14.
>
> I imagine the clueless executives at any wireless provider who were
> offered the iPhone and turned Apple down are now unemployed for
> screwing up big time.
Perhaps, or perhaps they're sitting at their desks wondering why O2 didn't
release the actual number of iPhone sales. O2 estimated, IIRC, that they'd
sell 200,000 iPhones by Dec.31, yet their total number of contract sales
for all phones for the entire quarter was only 276,000.
If they'd hit their target wouldn't they have bragged about it rather than
hidden the number in the total?
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